Coys Auction
Ascot Racecourse,
Berkshire SL5 7JX
Sunday 23 May 2010 at 3pm
Registration Number: JSK 959 Chassis Number: H545007370
Chevy‘s Advance-Design generation of trucks, introduced in 1947, received its first major restyle in 1954, including a triple row of large horizontal grille bars bisected by a vertical bar and a switch to a one-piece curved windscreen, a first for a pick-up truck. Chief engineer Ed Cole also discontinued the 216.5-cubic-inch Thrift-Master Six and replaced it with the 235.5-cubic-inch engine from Chevy‘s larger Load-Master trucks.
The 1954 models perhaps best represent the sum of all Advanced Design trucks of 1948 through to 1955. From World War I through the mid-1920s, pickups were simply barebones workhorses sold with chassis and cowl only. No body or cargo box were offered, and comfort and safety were not a consideration. The 1954 model represented a new reflection of a new different owner who saw the truck as a multipurpose vehicle.
This 1954