Heart, body and soul
This unique 01/01 limited edition model stands as a signature vehicle, introducing a new concept that blends the precision of a classic restoration with the exclusivity of a historically inspired creation. Designed to commemorate the 70th anniversary of the Land Rover brand, it is a tribute to its rich legacy.
By preserving the original engine, gearboxes, and chassis to factory specifications—down to every screw and nut—this vehicle becomes a truly special and unique historic piece in the world.
Seventy takes us on a journey back to the roots of Land Rover, paying homage to the depth of its history and the essence of the first Series models.
Design and Craftsmanship
The front grille is a defining feature of this unique model, custom-designed to capture the charisma of the Series 1.
A Tribute to Tradition
In Keswick Green, the Seventy follows a long-standing tradition of pastel colors, dating back to the earliest Land Rovers in Light Green—the same shade used in the cockpits of the Supermarine Spitfire, sourced from the English Ministry of Defence surplus stock after World War II.
The built-in louvered fenders preserve the Defender DNA, seamlessly blending the essence of different Land Rover generations.
The canvas hood was meticulously designed to restore the simplicity of the Series 1 as a work vehicle, while also allowing for a full panoramic view.
Inside, the cognac leather interior adds an element of simplicity and exclusivity, elegantly layered over the original factory dashboard and stereo system.
The seven-section seat upholstery with engraved headrests enhances the aesthetic appeal, reflecting Seventy's spirit of distinction.
A chemically aged, bronze-cast badge evokes memories of the early yellow-letter Land Rover emblems.
The genuine leather toolset bags elevate the level of detail "above and beyond".